At WGA’s 2025 Annual Meeting today in Santa Fe, New Mexico, Governor Michelle Lujan Grisham released her WGA Chair initiative report, titled BRAND West.
Over the past year, the BRAND West initiative convened experts across industry sectors and all levels of government to identify strategies for expanding access to housing in the West.
Through an extensive engagement process that included workshops and tours in Utah and Oregon, as well as a webinar, a work session, a public survey, and panels at WGA’s Winter Meeting, the BRAND West report examines four areas where federal, local, state, and territorial governments can provide meaningful solutions that address multiple aspects of the housing crisis:
• Simplifying and streamlining housing development.
• Reducing the costs of homebuilding.
• Supporting families through initiatives that assist renters and homebuyers.
• Investing in strategic, innovative, and data-informed initiatives across the housing ecosystem
“This housing report – BRAND: Building Resilient and Affordable New Developments – is a real roadmap to how we can push further, faster, in meaningful ways, looking at new strategies to catch up in providing workforce and affordable housing in a number of contexts,” said Governor Lujan Grisham."
Read the BRAND West report in full here.