LISTEN: Pollster Frank Luntz talks about ‘words that work’ at Western Governors’ Annual Meeting

Dr. Frank Luntz, the pollster whose “Instant Response” technique has made him one of the country's most influential communication professionals, delivered an impassioned keynote at the WGA Annual Meeting in Montana on June 27, 2017.

Luntz, who has conducted thousands of surveys and focus groups, shared his experience with the 10 participating governors and nearly 500 attendees. 

Listen to a recording of the keynote, introduced by Gov. Doug Burgum of North Dakota.   


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